Isn't this just a fancy QR code?
A QR code opens a link, and that's where it stops. Tap is the review funnel, one page for your menu and everything else, and analytics you run from a dashboard — on a tag you can repoint anytime without reprinting. The tap is the easy part; what happens after it is the product.
Why pay monthly when a $30 tap-to-review stand has no fees?
A $30 stand sells you a review link — but the link was never the problem. With Tap, if your Google review pace hasn't doubled in 60 days, your subscription is credited until it does. It comes down to timing: most guests only trust reviews from the last month, so you need a fresh stream every week. Tap keeps that stream going: a guided funnel at every seat, per-table and per-server numbers, and one page for your whole guest experience. A stand can't do any of that, and it guarantees nothing.
Can I really get more Google reviews without breaking the rules?
Yes — because Tap never hides your bad reviews. Every guest, happy or not, can always leave a public Google review; a guest who had a rough night can also send you a private note, but never instead of the public one. That's the line the FTC drew in 2024, and a lot of “review filter” gadgets cross it.
Will it actually work on my customers' phones?
Recent iPhones can read a tag while the screen is awake by holding the top edge near it. NFC-enabled Android phones generally read from the back while unlocked, although NFC may need to be enabled. Antenna placement and NFC availability vary by device, model, and region. Guests don't need a Tap account or Tap app — iPhone opens your page in Tap's App Clip, and Android opens it in the browser.
My regulars are older. Will they know to tap?
Tapping is the motion they already make every time they pay with a card or their phone: no camera, no aiming, no zooming. That's exactly the friction older guests hit with QR menus — a William Blair poll found 65% of people over 60 are uncomfortable using them, and tapping sidesteps all of it.
Do I need my staff to do anything?
One sentence at check-drop is the whole job: “tap the coaster on your way out if you'd like to leave us a review.” The invites and your guest page are set once and largely run themselves; check in when you want. It's built for an owner who's already stretched across the floor, the books, and the schedule.
Can I change what the tap does later?
Yes — that's the whole point. Open the dashboard, change the destination, done. Point it at your menu today, your holiday lineup tomorrow.
What if it doesn't work for us? Am I locked in?
No contract: cancel anytime, and your analytics export to a spreadsheet on the way out. Tap also comes with a guarantee — double your Google review pace within 60 days, or your Tap subscription is credited until you do. The downside is close to zero, and that's deliberate.
What does it actually cost?
One simple Tap subscription at $99/mo, and it includes your tags, your guest page, and the dashboard. Monthly plans add a one-time $149 hardware fee; annual plans waive it. Standard shipping is always free.
How fast do they ship?
Tags ship ready to place with fast shipping. Set up your guest page online while they're on the way.