67%
more spend, on average, from a returning guest than a first-timer.
BIA/Kelsey repeat-customer benchmark
73%
of consumers only trust reviews written in the last month.
BrightLocal Local Consumer Review Survey
89%
of consumers read how owners respond to reviews before they decide.
BrightLocal Local Consumer Review Survey
After last call
The room was full. The page looks empty.
A busy bar serves thousands of guests a year, and almost none of that shows up where the next guest is looking. The receipts remain. The reviews don't.
Tap gives every guest an easy way to leave a review, find your events, or join your list before the tab closes. Same invite for everyone, no filters.
How it works
How Tap works in a bar
One page for the whole room, with each tag labeled by where it lives.
01
Pick the tag for the surface
Standard tags for wood and stone. On-metal tags for steel and zinc bar tops.
02
A guest taps
Their phone's built-in NFC opens your page. No app, no camera hunt.
03
They pick what they need
The review invite, tonight's drink list, the events calendar, reservations, or your list. Whatever you've turned on.
04
You change it whenever
Point every tag at the weekend's event tonight and back to the menu on Monday, from the dashboard.
Placement examples
Cover the room without covering the bar.
Start where guests pause with a drink in reach.
Bar top
Use the on-metal option for steel or zinc, and keep the tag clear of mats, menus, and glassware.
High tops and booths
Seated groups get the drink list, the events calendar, and the review invite without flagging anyone down.
Lounge tables
Anywhere guests settle in for a round and already have their phones out.
Patio, door, and event nights
The same page works at outdoor tables, ticketed nights, and the door. Label each tag in the dashboard so you know which spot earns the taps.
One bar page
What guests can open
Google reviews
A clear path to leave you a Google review, with the same invite for every guest.
Menus and events
Tonight's drink list, live music, weekly events, and reservations in one place.
Social and sharing
The profiles guests already follow, plus a share button for the group planning the next night out.
Your guest list
Guests can join right from the page. It's a guest list you can export from the dashboard whenever you want.
Tag colors
Three finishes for the room.
Every Tap tag ships programmed the same way. Choose the color that fits the table — including new House Linen and After Hours.
The Original
Phone compatibility
Works on the phones guests already carry.
Recent iPhones read a tag while the screen is awake: hold the top edge near it. Android phones with NFC read from the back while unlocked; NFC may need switching on in Settings.
Guests don't need a Tap account or a Tap app. The tag opens your page from the phone's built-in NFC reader, and a quick test tap at the bar settles it for your room. Antenna spots vary a little by model.
Our guarantee
Measure the review pace across slow and busy nights.
Our guarantee: double your Google review pace within 60 days, or your Tap subscription is credited until you do. Tap measures new Google reviews per 30 days against the bar's trailing-90-day baseline.
Miss the promised pace by day 60 and the Tap subscription is credited each month until the bar reaches it. The one-time hardware fee is not part of the credit.
Pricing summary
Hardware and software, together.
Tap includes programmed NFC tags, a venue-branded guest page, and the operator dashboard. Monthly plans add a one-time $149 hardware fee; annual plans waive it. Standard shipping is free, and subscriptions can be canceled anytime.
Tap
$99/month
20 Tap Tags included + the review guarantee
Get started →Operator guides
Plan the bar rollout
FAQ
Bar NFC tag questions
Do NFC tags work on metal bar tops?
Metal changes how an NFC antenna reads, so Tap offers on-metal tags tuned for steel and zinc surfaces. Choose the metal-surface option during setup, then test the final placement before service.
Where should a bar place its tags?
Useful starting points include the bar top, high-top tables, booths, lounge tables, patios, and event or entrance areas. Keep each tag visible, reachable, and away from places where glassware will cover it.
What information can guests open?
A Tap venue page can link reviews, menus, current events, Wi-Fi, reservations, social profiles, contact details, and a signup form for your guest list.
How does the guest list work?
A guest can choose to join your list right from the venue page. Signups appear in the dashboard, and you can export the list as a CSV whenever you want.
Can Tap send texts or emails to my list?
Not yet. The list is yours: export it anytime and use it with whatever email or text tool you already run.
Do guests need an app?
No Tap app or Tap account is required. Recent iPhones can read while the screen is awake; NFC-enabled Android phones generally read while unlocked. Antenna position and NFC settings vary by device.
How many tags and what pricing apply?
Tap is $99/month, includes 20 Tap Tags, and comes with our review guarantee. Additional tags are $8 each at 1–49 tags, $7 each at 50–99 tags, $6 each at 100+ tags. Custom tags are available exclusively with annual plans. Monthly plans add a one-time $149 hardware fee; annual plans waive it.
Keep more of the next busy night.
Get Tap, set up your page, and get tags programmed for every surface in the room.
Get started →