What are NFC review tags?
NFC review tags are physical smart tags guests tap with their phone to open your review funnel — no app to download, no QR code. Here's how they work and how to set them up.
What is an NFC review tag?
An NFC review tag is a small physical tag — a matte acrylic disc or a sticker — with a Near Field Communication chip embedded inside. When a guest holds their phone near it, the phone opens a web page you control. With Tap, that page is your guest landing experience: menu links, list signup, and a one-tap path to leave a Google review.
What happens when a guest taps?
The tag encodes a short URL unique to your venue. The phone reads it instantly and opens your Tap guest page. From there, the guest can tap 'Leave a review' and enter Tap's review funnel: a star rating, optional keyword chips, and a one-tap path to your Google review page. Every rating — 1 through 5 — can reach the public review. When a guest had a rough visit, Tap also offers a private note to the venue alongside that public path, never instead of it. It's compliant by design: no review gating.
Do guests need to download an app?
Works on iPhone 6 and newer, and on most Android phones from the last six years. Guests don't download anything from the App Store — iPhone opens your page in Tap's App Clip; Android opens it in the browser.
How is this different from a QR code?
Tap's pitch is simple: no app to download, no QR code. NFC is a tap — no camera, no squinting at a laminated card, no 'which link was that again?' The tag lives on the table all night and logs every scan for analytics — and the page it opens looks like your brand.
How do you set up NFC review tags?
Sign up for Tap (Starter or Growth), build your guest page in the dashboard, and configure your Google review destination. Tags ship ready to place — most U.S. orders arrive within about five business days. Assign tags to tables or bar stations, and every tap starts logging scans and review-funnel sessions automatically.